Strategic Communication

Building Loyalty, One Conversation at a Time

PORTFOLIO

Project: AI Presentation

Learning Management System Presentation

Prior Employer

Purpose: The purpose of this AI-themed handout was to complement my presentation by providing a visually engaging, easy-to-digest summary of key AI concepts. It demonstrated my ability to simplify complex topics and present them in an accessible, professional format. This project highlights my graphic design skills and foundational knowledge of AI.

Vision: My vision was to create a modern, polished handout that would leave a lasting impression and serve as a useful reference for the audience. I aimed to balance aesthetics with clarity, ensuring the content was both informative and visually appealing. Ultimately, this project reflects my ability to merge design and communication for maximum impact.

Outcome: The outcome was a well-received handout that enhanced audience understanding and engagement during my presentation. It reinforced my credibility on the topic and showcased my ability to create professional-quality materials. Success was measured by positive feedback, audience retention of key points, and requests for additional copies.


Project: Personal Brand

personalBrand by Alanna Hartley

Murrow College of Communication, Washington State University

COMSTRAT 563

Professor Aimee Willis

Purpose: The purpose of this PowerPoint presentation is to introduce myself professionally, showcasing my strengths, aspirations, and unique value. It serves as a concise yet compelling snapshot of my personal brand for potential employers. It demonstrates self-awareness and ambition.

Vision: My vision for this presentation is to create a memorable first impression that aligns with my career objectives. It should reflect authenticity while positioning me as a strong candidate in my field. Ultimately, it will serve as a dynamic tool to open doors for networking and job opportunities.

Outcome: The outcome is a polished, professional presentation that effectively communicates my personal brand. It will help employers quickly understand my potential and fit within their organization. Success is measured by engagement, interview invitations, and positive feedback from recruiters.


Project: Ethical Analysis

Murrow College of Communication, Washington State University

COMS 563

Professor Bimbisar Irom

Purpose: The purpose of this video presentation was to analyze ethical concerns surrounding a local mayor, demonstrating my ability to research, think critically, and communicate complex issues effectively. It showcased my public speaking skills and professionalism in delivering a persuasive argument. This project highlights my ability to engage with real-world issues in a structured, compelling way.

Vision: My vision was to create a polished, fact-based presentation that would inform and persuade an audience while maintaining objectivity. I aimed to prove my ability to tackle sensitive topics with professionalism and clarity. Ultimately, this project reflects my potential to contribute thoughtful analysis in professional and civic settings.

Outcome: The outcome was a well-researched, articulate presentation that received positive feedback for its depth and delivery. It strengthened my confidence in public speaking and ethical analysis—key skills for future roles. Success was measured by audience engagement, constructive discussions, and recognition of my analytical abilities.


Project: Crisis Communication Plan

Cutsomer Success Crisis Communication Plan Final.pdf by Alanna Hartley

Murrow College of Communication, Washington State University

COMS 562

Professor Erin Tomson

Purpose: The purpose of this Crisis Communication Plan was to develop a structured response strategy for a local daycare center to handle emergencies effectively. It demonstrated my ability to assess risks, craft clear messaging, and implement protocols to protect stakeholders. This project highlights my strategic thinking and crisis management skills in a real-world setting.

Vision: My vision was to create a practical, easy-to-follow plan that ensures swift, transparent, and compassionate communication during crises. I aimed to empower the daycare staff with actionable steps to maintain trust and safety. Ultimately, this project reflects my ability to prepare organizations for unforeseen challenges with professionalism and care.

Outcome: The outcome was a comprehensive crisis plan that the daycare could immediately implement, improving their preparedness and confidence in handling emergencies. It reinforced my skills in risk assessment, stakeholder communication, and problem-solving. Success was measured by the daycare’s adoption of the plan and positive feedback on its clarity and effectiveness.


Project: Writing Sample

Alanna_Hartley_701_PaperBLOG.pdf by Alanna Hartley

Murrow College of Communication, Washington State University

Advisor Jeremy Watson

Purpose: This academic paper was a self-directed exploration of my experience in the strategic communication program, allowing me to dive deep into analysis and critical thinking without the constraints of a deadline. It reflects my intellectual curiosity and commitment to producing well-reasoned, thoroughly developed work. By showcasing this project, I demonstrate my ability to engage with complex ideas independently and thoughtfully.

Vision: My vision was to craft a concise yet powerful paper that would not only meet academic standards but also resonate with broader audiences. I aimed to create content so insightful that it could be repurposed to elevate the program’s reputation. This project reflects my ability to deliver work that exceeds expectations and leaves a lasting impression.

Outcome: The outcome was a standout paper that earned recognition from professors, the dean, and the marketing team—validating my writing prowess and thought leadership. Its success was measured by its adoption as a promotional tool for the program and the exceptional feedback I received. This achievement reinforced my confidence in producing impactful, professional-grade content.


Project: Resume Roadmap