The final video draft project was challenging yet rewarding. Editing was most difficult because we had just begun to learn Adobe Premier Pro. Shooting footage was intricate, as many shots and angles were necessary to create the final videos.
I began by utilizing the logo I created for a fictitious gem and rock shop earlier in the semester. The Regal Rock Co. logo set the aesthetic and tone for the intro and exit. Once I had a preliminary idea of the storyline, I began crafting storyboards to time out the clips I wanted to shoot. I took these storyboards with me during the shoot and referenced them often. We shot videos in the sequences represented on the storyboards (see storyboards below).
A favorite part of this project was using my husband and daughter as actors. The storyline follows a sweet dad who buys his daughter gems, and they embrace creating a beautiful memory—facilitated by Regal Rock Co.
Finding a gem shop to shoot in was nearly impossible. I called every shop within a hundred-mile radius, and everyone firmly said no. I changed my storyboard to shoot the video outside an establishment that I could edit to look like a quaint shop. We chose a small bakery 15 minutes from our home with an enchanting window display. After we took the first shot near the bakery, my husband pointed across the street to a gem shop. This shop was not on any map; we simply stumbled upon it. We met the owner and explained the project, and she said yes immediately! She even participated in the shoot and encouraged me to take as much footage in her shop as necessary.
This gem shop was brilliant to shoot in. There was great lighting and explosions of color adorning every wall. This opportunity changed my storyboard, and I quickly modified it to utilize the indoor footage. I took note to shoot virtical and horizontal footage. Once I had more than enough footage, I uploaded the clips to Premier Pro and began to edit and organize each clip. This lengthy process taught me a lot about navigating Premier Pro.
Some of the tools I used most often involved using keyframes. This was daunting as I didn’t understand how to use them initially. I watched several YouTube videos and tutorials until I grasped the concepts and possibilities. It was beneficial, especially working with the vertical aspect of the Instagram video. I moved many of the camera shots around on the screen until I found the most fluid visual representation.
I also did a decent amount of recoloring for each individual clip. I was surprised by how easy it was to manipulate the color correction tools and add a bit of contrast and black point to make the clips pop. These functions within Premier Pro are strikingly similar to those in Photoshop. Also similar were the audio editing tools. I often used the razor tool to cut the music and bring different segments together. Prior knowledge of other Adobe’s Creative Suite programs was a huge benefit.
After adding music and transitions (I chose “fade to white” for transitions and “fade to black” to show a time-lapse), I exported the mp4 files to be uploaded to Vimeo. Once uploaded, I embedded the Vimeo videos here in my blog.
Overall, this project was gratifying. I intended the father-daughter story to evoke emotion from the audience and used a closing tagline, “Transforming Nature’s Wonders into Memories” to bring the story full-circle. This project was especially gratifying because of the involvement of my husband and daughter. Our whole family has watched the final clips countless times and everyone is delighted by them.
Storyboard Facebook Commercial 1 minute 30 seconds:
:00 – White screen, logo, and tagline appear.
:07 – Close-up of father and daughter opening door and leaving home and hugging.
:11 – Wide shot of hug, father gives daughter an umbrella and sheleaves for school.
:16 – Wide shot of dad walking down street and discovering gem shop.
:24 – Medium shot from front of business with dad staring through display window.
:28 – Close up shot behind father showing the gems in the window.
:30 – Medium shot of father walking into business.
:34 – Close-up of inside window display, pans to right.
:37 – Wide medium shot with father walking into scene to look for a gift.
:41 – Medium shot showing storekeeper working with father.
:43 – Close-up of father’s face while he scans the store.
:45 – Close-up virticle pan of jewelry tree.
:47 – Close-up right pan of vibrant jewelry wall.
:52 – Medium shot of father paying for gift.
:54 – Medium shot of father walking towards the exit.
:56 – Medium shot of father opening door and leaving business.
1:00 – Wide shot of father stopping to look at his purchase.
1:02 – Close-up of jewlery box being opened to reveal gems.
1:04 – Wide shot of daughter running back home from school.
1:05 – Wide shot of daughter putting down umbrella.
1:06 – Medium shot of daughter hugging father.
1:08 – Close-up of daughter opening gift and smiling at father.
1:12 – Close-up of father smiling at daughter.
1:16 – Meduim to close-up shot of gift box over daughter’s shoulder.
1:21 – Medium wide shot of father and daughter hugging.
1:24 – Close up of father and daughter’s faces during embrace.
1:27 – Fade to white screen.
1:29 – Logo, name, and tagline appear on screen.
Storyboard Instagram Advertisement 45 Seconds:
:03 – White screen, logo, and tagline appear.
:06 – Close-up pan of hanging jewelry wall.
:11 – Close-up shot of father looking around gem shop.
:13 – Wide shot of dad looking around gem shop.
:16 – Medium shot from behind display window, pan to right.
:17 – Close-up shot of purchase with worker behind the counter executing transaction.
:20 – Close-up shot of man leaving business from outside front door.
:23 – Wide shot of father walking out of store to stop and look at gift.
:24 – Close-up of father opening gift box.
:27 – Wide shot of daughter running downhill from school.
:28 – Medium shot of daughter setting umbrella down.
:29 – Close-up of father and daughter hugging.
:32 – Close-up of father handing giftbox to daughter and her reaction.
:35 – Close-up of father’s face looking at daughter with love.
:38 – Very close up of father/daughter embrace.
:41 – Screen fades to white.
:42 – Logo, name, and tagline appear on screen.
Storyboard Broadcast Video 30 seconds:
:04 – White screen, logo, and tagline appear.
:06 – Close-up pan of window display gems and rocks.
:09 – Wide medium shot with father walking into scene to look for a gift.
:13 – Close-up shot of purchase with worker behind the counter executing transaction.
:16 – Medium shot of father and daughter hugging before father hands her the gift.
:18 – Close-up shot of daughter opening gem box and smiling appreciatively at father.
:22 – Close-up shot of father and daugher hugging.
:24 – Screen fades to white.
:27 – Logo, name, and tagline appear on screen.
Music Citation:
https://freesound.org/people/AudioCoffee/sounds/707043/
Beautiful Universe by AudioCoffee — https://freesound.org/s/707043/ — License: Attribution NonCommercial 4.0
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